I set strategy and shape decisions where the stakes are highest. With 25 years of experience in corporate strategy, corporate finance, and large-scale transformation, I work with leaders to bring clarity, discipline, and conviction to the choices that define an organisation’s future.

My career has spanned corporate strategy resets, equity story development, portfolio reviews, business unit strategies, and board-level transformation programs across global technology and telecom industries. I focus on the hardest questions: where to compete, how to allocate capital, and how to ensure execution delivers impact.

Alongside my corporate role, I write and teach on strategy. My perspective is grounded in practice: strategy not as a document, but as a continuous process of dialogue, testing, and adaptation.

I believe in disciplined analysis, decisive action, and sustained transformation. My work is about enabling leaders to achieve all three.