The missing operating system behind strategy execution

Strategy doesn’t fail in the boardroom.

It fails in the operating rhythm.

It fails when the CEO is still talking about the portfolio, but the commercial team has already moved on to QBR prep.

It fails when every function is proudly “strategic” - but no two are solving the same problem.

It fails when KPIs multiply, but no one can remember what they’re actually trying to change.

And so, with the best of intentions, leadership focus fragments.

That’s why I built the 12 Conversations framework.

Not as a planning tool. As an operating system.

A way to structure leadership attention around the few conversations that matter - deeply, cross-functionally, and repeatedly.

The premise is simple:

Most companies don’t suffer from poor planning. They suffer from scattered attention.

Every function has its own narrative.

Every meeting has its own orbit.

Every exec has a different answer to “What’s the most important problem we’re solving?”

The 12 Conversations are my answer to that entropy.

A fixed list of the discussions that must happen - no matter who’s in the room, or what quarter it is.

Not to reduce flexibility. But to anchor it.

It’s not a scorecard. It’s a forcing function.

• A way to translate strategy into focus

• To link budget to bet

• To ensure talent, tech, and capital are solving the same few things - not 27 different ones

It’s how you stop planning in silos.

And start executing with rhythm.

Because strategy isn’t just a choice.

It’s a conversation — repeated, resourced, and reinforced.